What Factors Influence the Hotel Preferences of Elderly Tourists?

Research Results

A study commissioned by the Marmaris Chamber of Commerce and Industry revealed the hotel preferences of elderly tourists. The research was conducted with 500 elderly tourists who stayed in hotels in Marmaris.

According to the research results, the most important factors influencing the hotel preferences of elderly tourists are as follows:

Hotel Ambiance and Atmosphere: Elderly tourists highly value the ambiance and atmosphere of the hotel. The hotel should reflect the natural beauty of Marmaris and provide a peaceful environment.

Hotel Amenities: Elderly tourists prefer hotels equipped with amenities and technologies that provide comfort and safety, such as quiet minibars, convenient hair dryers, quality irons, and in-room safes.

Proximity to the Beach: Proximity to the beach is an important criterion for elderly tourists. The hotel should be located in close proximity to Marmaris’s beautiful beaches.

Cleanliness: Cleanliness is a significant factor for tourists of all ages. Elderly tourists particularly emphasize the importance of the hotel being clean and hygienic.

Prices: Elderly tourists prefer hotels with affordable prices that fit their budgets.

Food and Beverage Variety: Elderly tourists pay attention to the variety of food and beverages offered at the hotel. The hotel should provide meal options that cater to different tastes.

Wi-Fi Access: Elderly tourists require Wi-Fi access at the hotel. The hotel should offer free Wi-Fi access.

All-Inclusive Concept: The all-inclusive concept is a significant advantage for elderly tourists. The hotel provides elderly tourists with a comfortable and convenient holiday experience through the all-inclusive concept.

Conclusion

Elderly tourists visiting Marmaris are meticulous in their choice not only of its beautiful beaches but also of the hotel factors that shape their holiday experiences. In light of this information, the tourism sector can develop new strategies to attract elderly tourists by improving service quality and highlighting prominent features. Marmaris can be a meeting point not only for sun and sea but also for hospitality and quality service.

According to the research results, elderly tourists particularly consider the ambiance and atmosphere of the hotel, proximity to the beach, and cleanliness in their hotel preferences. These factors emerge as significantly influencing factors in the holiday experience of elderly tourists.