Why a Accommodation Facility Should Be Preferred: What Influences Consumer Behavior in the Decision-Making Process for Hotels?

Effective Factors in Hotel Selection

Factors influencing hotel consumer behavior play a significant role in determining hotels’ sales and marketing strategies. These factors include the hotel’s location, transportation facilities, food and beverage concept, staff/service quality, facility cleanliness, architectural structure, and recommendations from other guests.

Hotel Location

The location of the hotel is one of the most important factors in consumers’ hotel selection. Proximity to the city center, tourist attractions, transportation hubs, and other important points ensures consumers have a comfortable and convenient stay.

Transportation Facilities

Transportation facilities at the hotel are another factor that consumers pay attention to when selecting a hotel. Proximity to the airport, train station, bus terminal, and other transportation hubs allows consumers to easily and quickly reach the hotel.

Food and Beverage Concept

The food and beverage concept of the hotel plays a significant role in consumers’ hotel selection. Buffet, à la carte, or other food and beverage concepts may vary depending on consumers’ budgets and preferences.

Staff/Service Quality

The quality of staff/service at the hotel is another factor that consumers pay attention to when selecting a hotel. Friendly, helpful, and professional staff ensure consumers have a comfortable and enjoyable stay.

Facility Cleanliness

The cleanliness of the facility is another factor that consumers pay attention to when selecting a hotel. Clean rooms, common areas, and other areas ensure consumers have a hygienic stay.

Architectural Structure

The architectural structure of the hotel is a factor that consumers pay attention to when selecting a hotel. Modern, classic, or other architectural styles may vary depending on consumers’ personal preferences.

Kitpoint Hotel Equipment

A hotel should provide necessary equipment and technologies to ensure customers have a comfortable and safe stay. Quiet minibars, convenient hair dryers, quality irons, and in-room safes are some of these equipment and technologies. These products can significantly improve customers’ stay experience and be one of the reasons for choosing the hotel.

In summary, the reason for choosing a hotel is to ensure that customers have a comfortable and safe stay. Quiet minibars, convenient hair dryers, quality irons, and in-room safes are some of the equipment and technologies that provide this experience.

Recommendations from Other Guests

Recommendations from other guests are a factor that consumers pay attention to when selecting a hotel. Consumers can learn about the hotel by reading reviews from other guests on websites, social media, and other channels.

Conclusion

Factors influencing hotel consumer behavior play a significant role in determining hotels’ sales and marketing strategies. By considering these factors, hotels that make themselves more attractive can attract more customers by winning their preferences.

Source: https://dergipark.org.tr/en/download/article-file/891193