Turkey’s Airbnb policy has changed, intensifying the competition between Airbnb and hotels. Therefore, it has become important for both Airbnb hosts and hotel operators to know the factors that will influence guests’ decisions on accommodation.
Research Objective
The aim of this research is to identify the factors influencing guests’ decisions to rent accommodation between Airbnb and hotels, and to analyze the priority of these factors.
Research Method
The research was conducted through an online survey. 500 people living in Turkey who have had experience staying in Airbnb or hotels participated in the survey.
Research Findings
According to the research findings, the most influential factor affecting the decision to rent accommodation between Airbnb and hotels is cleanliness and hygiene. This is followed by safety, price, service quality, functional features and amenities, location, intimacy, and responsiveness. The reputation of the hotel brand and the host’s profile were identified as the least important factors.
Research Conclusion
The research results contain important information for both Airbnb hosts and hotel operators. According to these findings, Airbnb hosts should focus on making their accommodations cleaner and more hygienic, increasing security measures, offering more affordable prices, providing higher quality services, offering more functional features and amenities, being located in more central locations, establishing more intimate relationships with guests, and responding to guest questions and requests more quickly. Hotel operators, on the other hand, should focus on strengthening the reputation of hotel brands, making host profiles more transparent, and providing more personalized services to their guests.
Recommendations
Based on the research findings, the following recommendations can be made for both Airbnb hosts and hotel operators:
Cleanliness and hygiene: Accommodations should be clean and hygienic to make guests feel safe and comfortable. Hosts and hotel operators should regularly check the cleanliness and hygiene standards of accommodations.
Safety: Accommodations should take necessary measures to ensure the safety of guests. Hosts and hotel operators should provide security measures such as fire alarms, theft alarms, and security cameras.
Price: Accommodation prices should be affordable for guests’ budgets. Hosts and hotel operators should provide flexibility in accommodation prices and cater to different budgets.
Service quality: Accommodations should provide guests with quality services. Hosts and hotel operators should respond to guest questions and requests quickly and with a friendly manner.
Functional features and amenities: Accommodations should provide functional features and amenities that meet guests’ needs. Hosts and hotel operators should provide amenities such as free Wi-Fi, 24-hour room service, and a gym.
Location: Accommodations should be close to tourist attractions and transportation stops. Hosts and hotel operators should consider the location of accommodations when pricing.
Kitpoint hotel equipment: Hotel equipment and technological devices can significantly influence guests’ accommodation experiences. Quiet minibars, convenient hair dryers, quality irons, and in-room safes are some of these equipment and technologies.
In conclusion, quiet minibars, convenient hair dryers, quality irons, and in-room safes can significantly improve guests’ accommodation experiences. Therefore, it is important for hotels to pay attention to this equipment and technologies.
Intimacy and responsiveness: Hosts and hotel staff should establish intimate relationships with guests and respond to their questions and requests quickly.
Following these recommendations, both Airbnb hosts and hotel operators can make their accommodations more attractive and increase their competitive edge.