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Factors Affecting the Accommodation Preferences of Turkish Business People

by Tourism

The rapid developments in world trade have led to an increase in business travel, making the business people market quite significant for city hotels in particular. Determining the factors affecting the accommodation preferences of Turkish business people will significantly contribute to hotel managers developing their marketing strategies.

Factors Affecting Accommodation Preferences

According to research results, six main factors have been identified that affect the accommodation preferences of business people:

1. Activity Facilities: The activities offered by the hotel, such as a gym and swimming pool, are an important preference, especially for young and middle-aged business people.

2. Hotel Image: The prestige and brand of the hotel are important factors for high-income business people.

3. Ease of Transportation: The proximity of the hotel to central locations is an important preference for all age groups and income levels.

4. Cleanliness Factor: The hotel’s hygiene standards are particularly important for middle-income business people.

5. Working Environment: The quality of the hotel’s meeting facilities and work areas is an important criterion for business travelers.

6. Attention and Speed: The customer-oriented and fast service provided by hotel staff is a determining factor in the preferences of business people.

Effect of Demographic Factors

The study also examined whether the demographic characteristics of business people create differences in their accommodation preferences. According to the findings:

  • Age Group: Young (20-35 years old) and middle-aged (36-50 years old) business people attach more importance to the activity facilities offered by the hotel, while elderly (51 and over) business people attach less importance to this factor.
  • Income Level: High-income business people attach more importance to hotel image and cleanliness factor, while these factors are less important for low-income groups.
  • Hotel Star: Five-star hotels are more preferred by business people than four-star hotels. Hotel image, ease of transportation, and working environment factors were effective in this preference.

Conclusion and Recommendations

This research provides hotel managers with important information about the factors affecting the accommodation preferences of business people. In light of this information, hotel businesses can adopt the following strategies:

1. Target Audience-Oriented Services: Strategies should be developed to strengthen the hotel’s image and maintain high hygiene standards.

2. Workspaces: Suitable work environments and meeting rooms should be offered to business people.

3. Customer-Oriented Service: Investments should be made in hotel staff training and customer services.

Source: https://dergipark.org.tr/tr/download/article-file/551359

post-01

Most Popular Tourist Destinations for Foreign Tourists in Turkey

by Tourism

Turkey stands out as a unique destination that attracts millions of tourists every year. According to Statista’s data from 2019 to 2023, Istanbul tops the list of Turkey’s most preferred destinations in terms of international tourist arrivals each year.

The number of visitors to the city exceeded 17 million in 2023, showing a threefold increase compared to 2020 and surpassing pre-pandemic figures. This remarkable increase clearly shows how much Istanbul’s historical and cultural riches, cosmopolitan atmosphere, and straits connecting Europe and Asia attract tourists.

Antalya, on the other hand, was the second leading tourism center with approximately 14.8 million visitors in 2023.

However, while Turkey is achieving great success in international tourism, it is experiencing a decline in domestic tourism. Factors such as high inflation, price increases, and rising living costs in the country have also affected domestic tourism. In 2023, the number of domestic flights was approximately 22% lower than the peak figures in 2018. As a result, the number of nights stayed by domestic travelers has generally followed a negative trend in the last few years.

Source: https://www.statista.com/statistics/921506/leading-destinations-of-arriving-visitors-in-turkey/

Young female sitting on bed near backpack and raising hands up in the hotel room

Why a Accommodation Facility Should Be Preferred: What Influences Consumer Behavior in the Decision-Making Process for Hotels?

by Tourism

Effective Factors in Hotel Selection

Factors influencing hotel consumer behavior play a significant role in determining hotels’ sales and marketing strategies. These factors include the hotel’s location, transportation facilities, food and beverage concept, staff/service quality, facility cleanliness, architectural structure, and recommendations from other guests.

Hotel Location

The location of the hotel is one of the most important factors in consumers’ hotel selection. Proximity to the city center, tourist attractions, transportation hubs, and other important points ensures consumers have a comfortable and convenient stay.

Transportation Facilities

Transportation facilities at the hotel are another factor that consumers pay attention to when selecting a hotel. Proximity to the airport, train station, bus terminal, and other transportation hubs allows consumers to easily and quickly reach the hotel.

Food and Beverage Concept

The food and beverage concept of the hotel plays a significant role in consumers’ hotel selection. Buffet, à la carte, or other food and beverage concepts may vary depending on consumers’ budgets and preferences.

Staff/Service Quality

The quality of staff/service at the hotel is another factor that consumers pay attention to when selecting a hotel. Friendly, helpful, and professional staff ensure consumers have a comfortable and enjoyable stay.

Facility Cleanliness

The cleanliness of the facility is another factor that consumers pay attention to when selecting a hotel. Clean rooms, common areas, and other areas ensure consumers have a hygienic stay.

Architectural Structure

The architectural structure of the hotel is a factor that consumers pay attention to when selecting a hotel. Modern, classic, or other architectural styles may vary depending on consumers’ personal preferences.

Kitpoint Hotel Equipment

A hotel should provide necessary equipment and technologies to ensure customers have a comfortable and safe stay. Quiet minibars, convenient hair dryers, quality irons, and in-room safes are some of these equipment and technologies. These products can significantly improve customers’ stay experience and be one of the reasons for choosing the hotel.

In summary, the reason for choosing a hotel is to ensure that customers have a comfortable and safe stay. Quiet minibars, convenient hair dryers, quality irons, and in-room safes are some of the equipment and technologies that provide this experience.

Recommendations from Other Guests

Recommendations from other guests are a factor that consumers pay attention to when selecting a hotel. Consumers can learn about the hotel by reading reviews from other guests on websites, social media, and other channels.

Conclusion

Factors influencing hotel consumer behavior play a significant role in determining hotels’ sales and marketing strategies. By considering these factors, hotels that make themselves more attractive can attract more customers by winning their preferences.

Source: https://dergipark.org.tr/en/download/article-file/891193

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a yacht sails the Turkish Mediterranean, offering a blissful journey amidst breathtaking seascapes

5 Tourism Research Sites That Will Benefit Your Hotel with Data-Driven Marketing

by Tourism
Data-driven marketing is an approach that helps businesses better understand their customers and conduct more effective marketing campaigns. For hotels, data-driven marketing can help them increase bookings and generate higher revenue.In data-driven marketing, businesses collect and analyze data from websites, social media, email, and other sources. This data helps them understand customer behaviors, interests, and needs. Based on this information, businesses can create more relevant and effective marketing messages.Here are five tourism sites that could be beneficial for hotels in data-driven marketing:Statista (https://www.statista.com/): Statista provides information on market research, statistics, and trends. Hotels can use Statista to track trends and statistics in the hospitality industry. This information can help hotels improve their marketing strategies.Kitpoint (https://www.kitpoint.com.tr/): Kitpoint is an e-commerce platform for professional hotel equipment. Hotels can find all the equipment and materials they need for their hotels using Kitpoint. Kitpoint can help hotels provide the necessary equipment and materials to run data-driven marketing campaigns.Skift (https://skift.com/): Skift provides news and analysis on the hospitality, travel, and tourism industries. Hotels can use Skift to stay updated on the latest developments in the hospitality industry. This information can help hotels stand out from their competitors.Tourism Economy (https://turizmekonomisi.com/): Tourism Economy examines the economic aspects of the tourism sector in Turkey. Hotels can use Tourism Economy to track trends and statistics in the tourism sector in Turkey. This information can help hotels improve their marketing strategies.Turizm Güncel (https://www.turizmguncel.com/): Turizm Güncel is a valuable resource for professionals and enthusiasts in the tourism sector. The site offers an ideal platform to keep track of developments in the tourism sector, learn about industry trends, and connect with other professionals in the sector. These sites can help hotels develop and implement data-driven marketing strategies. These strategies can help hotels increase bookings and generate higher revenue.Additional Information:Data-driven marketing can help hotels:Create more relevant marketing messages: Data-driven marketing helps hotels better understand their target audiences. This allows hotels to create marketing campaigns with messages that resonate with their target audiences. For example, if a hotel is targeting young couples, they can use messages that reflect the interests and needs of young couples.Create more effective marketing campaigns: Data-driven marketing helps hotels measure the effectiveness of their marketing campaigns. This allows hotels to create more effective marketing campaigns. For example, a hotel can track email open rates, click-through rates, and booking rates to measure the effectiveness of an email campaign.Build better customer relationships: Data-driven marketing helps hotels build better relationships with their customers. This allows hotels to better understand the needs and expectations of their customers. For example, a hotel can analyze customers’ past bookings and preferences to offer more personalized services. Reporter is a site that contains data from different sectors around the world; click here to use the reports in your presentations or business life.Here are some hotel industry research reports that may interest you:Global hotel industry – statistics and facts (https://www.statista.com/topics/1102/hotels/#topicOverview)Market size of the global hotel and resort industry from 2013 to 2022 (https://www.statista.com/statistics/1186201/hotel-and-resort-industry-market-size-global/)Number of new hotels opened worldwide from 2021 to 2022, with forecasts for 2023 and 2024 (https://www.statista.com/statistics/1313913/new-hotel-count-worldwide/)Number of new hotel rooms opened worldwide from 2021 to 2022, with forecasts for 2023 and 2024 (https://www.statista.com/statistics/1313926/new-hotel-room-count-worldwide/)Monthly hotel occupancy rates worldwide from 2020 to 2023 by region (https://www.statista.com/statistics/206825/hotel-occupancy-rate-by-region/)Year-over-year monthly change in hotel bookings by region worldwide from 2020 to 2023 (https://www.statista.com/statistics/1340197/change-in-monthly-number-of-hotel-bookings-by-region-worldwide/)This translation provides an overview of the benefits of data-driven marketing for hotels and lists five tourism research sites that can assist hotels in implementing data-driven marketing strategies. It also includes additional information on how data-driven marketing can help hotels create more relevant marketing messages, more effective marketing campaigns, and better customer relationships. Additionally, it offers links to hotel industry research reports that may be of interest to hoteliers.
seniors

What Factors Influence the Hotel Preferences of Elderly Tourists?

by Tourism

Research Results

A study commissioned by the Marmaris Chamber of Commerce and Industry revealed the hotel preferences of elderly tourists. The research was conducted with 500 elderly tourists who stayed in hotels in Marmaris.

According to the research results, the most important factors influencing the hotel preferences of elderly tourists are as follows:

Hotel Ambiance and Atmosphere: Elderly tourists highly value the ambiance and atmosphere of the hotel. The hotel should reflect the natural beauty of Marmaris and provide a peaceful environment.

Hotel Amenities: Elderly tourists prefer hotels equipped with amenities and technologies that provide comfort and safety, such as quiet minibars, convenient hair dryers, quality irons, and in-room safes.

Proximity to the Beach: Proximity to the beach is an important criterion for elderly tourists. The hotel should be located in close proximity to Marmaris’s beautiful beaches.

Cleanliness: Cleanliness is a significant factor for tourists of all ages. Elderly tourists particularly emphasize the importance of the hotel being clean and hygienic.

Prices: Elderly tourists prefer hotels with affordable prices that fit their budgets.

Food and Beverage Variety: Elderly tourists pay attention to the variety of food and beverages offered at the hotel. The hotel should provide meal options that cater to different tastes.

Wi-Fi Access: Elderly tourists require Wi-Fi access at the hotel. The hotel should offer free Wi-Fi access.

All-Inclusive Concept: The all-inclusive concept is a significant advantage for elderly tourists. The hotel provides elderly tourists with a comfortable and convenient holiday experience through the all-inclusive concept.

Conclusion

Elderly tourists visiting Marmaris are meticulous in their choice not only of its beautiful beaches but also of the hotel factors that shape their holiday experiences. In light of this information, the tourism sector can develop new strategies to attract elderly tourists by improving service quality and highlighting prominent features. Marmaris can be a meeting point not only for sun and sea but also for hospitality and quality service.

According to the research results, elderly tourists particularly consider the ambiance and atmosphere of the hotel, proximity to the beach, and cleanliness in their hotel preferences. These factors emerge as significantly influencing factors in the holiday experience of elderly tourists.

Hotel Products and Equipments

SM 271-TH PELTIER

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HAIRA Iron

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Haira 1875 Drawer Type Hair Dryer

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Haira 1875 Wall Mounted Hair Dryer

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